What is Content Marketing and Why It's Important
Consumers are exposed to 4,000 to 10,000 ads each day, with every brand trying harder than the last to stand out from the crowd. Even if you do catch a consumer on a good day and manage to convey your unique, pithy and insightful sales pitch in an eye-catching way, the very first thing that consumer will do is research your store or restaurant elsewhere. Put simply, traditional marketing is dead. It’s hard to gain the attention of customers and even harder to gain their trust. But there is an alternative.
From HubSpot
Shop Small Too Big For Just One Day
In 2010 American Express launched Small Business Saturday in an effort to encourage consumers to buy locally and help sustain their economy. The campaign has been a huge success since its inception and we in McDowell are on board to help our residents find local vendors to celebrate Small Business Saturday not only on one day, but all year long!
Tina Wolfe
How to Observe "Support Your Local Chamber" Day
Wednesday, October 20th is Support Your Local Chamber Day and we are putting the focus on our members, because, they are the chamber! Our members are the reason we work each day to support them, connect them, and advocate for them. Find ways to celebrate!
Tina Wolfe
Don't Skip Halloween Marketing Promotions For Your Business
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending.
Alaina Brandenburger, Activate.com
Pricing Strategies That Help Grow Your Business
There are 7.7 billion potential clients out there in the world. And although that number obviously decreases exponentially with each business, the point is, we can’t possibly serve everyone, everywhere. More important than cost of goods or competitor pricing is how well you know your target audience and how much they value your services or product.What every business needs to consider when establishing pricing for its product or service offered. Follow these five tips to determine the value of the products
Tina Wolfe
How Companies Can Get Employees Back to the Workplace Safely
Coronavirus made working from home the norm for most of 2020 and into 2021, however some businesses have begun to gradually return to their offices. As people across the world ease into what was once normal, many remain concerned of potential outbreaks at work, massive shut downs, companies policies to avoid infections, among other issues. While the idea of returning to work in person may sound a bit anxiety-inducing, this guide will navigate what precautions companies are taking as well as what employees
Information provided by Safety.com
Small Businesses Need No-Strings-Attached Access to Funds — Here’s a Smart Option
The pandemic has had a profound effect on small businesses across the country. Seven months after the onset, resilient businesses have slowly begun accepting customers back into their shops, but things are by no means back to normal. Fewer customers and tighter local restrictions means less sales, with three-quarters of small businesses reporting that COVID-19 has caused revenues to dip. The lack of normal sales activity is exacerbating the delicate cash flow balance small businesses must regularly strike —
Small Business Trends
The Most Important Things I Learned in 2020
I recently came across a fantastic article in Success Magazine where they asked their readers to share what was the most important thing they learned in 2020. Their answers will perhaps resonate with many of you as you reflect on a pestiferous period.
Tina Wolfe
Small Businesses Matter
Take the #100DollarChallenge! We thought we'd be sharing hot cocoa, coffee, visiting friends, and attending gift exchanges. At a time when our community would normally be singing about "the most wonderful time of the year," it's an understatement to say that 2020 has had other plans. If you've replaced 'wonderful' with some other choice words, I promise, you are not alone.
Kim Effler
Nothing Could Be Finer Than To Be Made in Carolina!
Our State Magazine is now accepting submissions for its annual Made in NC Awards to showcase all of the wonderful talent! Submission requests are for Food, Drink, Style, and Home & Garden products.
Tina Wolfe
