What is Content Marketing and Why It's Important
Consumers are exposed to 4,000 to 10,000 ads each day, with every brand trying harder than the last to stand out from the crowd. Even if you do catch a consumer on a good day and manage to convey your unique, pithy and insightful sales pitch in an eye-catching way, the very first thing that consumer will do is research your store or restaurant elsewhere. Put simply, traditional marketing is dead. It’s hard to gain the attention of customers and even harder to gain their trust. But there is an alternative.
From HubSpot
Prepare and Manage Employee Turnover
I've had several conversations with staff and customers about problems resulting from the turmoil of our labor market. In April and May of this year alone a record 8 million people quit their jobs either voluntarily or otherwise. The labor force participation rate was 61.7% in July 2021, 1.7 percentage points below the level in January 2020, before the pandemic and the economic recession. Business owners are also dealing with supply chain issues and the busy holiday season is here as well. While I can't
Tina Wolfe
Guide to Creating Company Values & Culture
Ask any business owner what their cost of goods are, or their comp sales and they can probably rattle off numbers. Ask about their core values and company culture, they might not answer so quickly. Although vitally important to the success of any business, core values are tough to measure in a tangible way.
Tina Wolfe
Adapting To A Changing Workforce
Since Covid-19, the shutdowns, and the subsequent Federal recovery efforts, I’ve been keeping up on the job market, nationally and here in McDowell. And I’m not just reading the news stories and taking note of the job numbers. I’m talking to our members, I’m seeing them struggle to find workers, posting their jobs on our website, and reading their job postings.
Tina Wolfe
The Basics of Construction Accounting
Just launched your construction business? This free webinar will cover the basics of construction accounting and help you focus on the actual construction.
Tina Wolfe
4 Insider Tips For Business Success
Every business needs a solid plan that outlines the road to success. Once the plan is written, what steps should you take next? How can you avoid making mistakes? You can go it alone and get answers by making actual mistakes. Or you could save yourself a little headache and hassle by aligning with an organization like the McDowell Chamber of Commerce and implement the tips below.
Gloria Martinez
Pricing Strategies That Help Grow Your Business
There are 7.7 billion potential clients out there in the world. And although that number obviously decreases exponentially with each business, the point is, we can’t possibly serve everyone, everywhere. More important than cost of goods or competitor pricing is how well you know your target audience and how much they value your services or product.What every business needs to consider when establishing pricing for its product or service offered. Follow these five tips to determine the value of the products
Tina Wolfe
Let Fear Teach You Instead of Control You
I use the f-word pretty freely now, although there was a time in my corporate life when I discovered that the f-word must not be uttered out loud. It happened in a project meeting. In the back of my mind I had recently joined a club. The name of my imaginary club might have been something like the “speak truth to power club” or the “insiders of big change club.”
GUEST BLOGGER, Lynn Carnes of Creative Spirits Unleashed
Small Businesses Need No-Strings-Attached Access to Funds — Here’s a Smart Option
The pandemic has had a profound effect on small businesses across the country. Seven months after the onset, resilient businesses have slowly begun accepting customers back into their shops, but things are by no means back to normal. Fewer customers and tighter local restrictions means less sales, with three-quarters of small businesses reporting that COVID-19 has caused revenues to dip. The lack of normal sales activity is exacerbating the delicate cash flow balance small businesses must regularly strike —
Small Business Trends
The Most Important Things I Learned in 2020
I recently came across a fantastic article in Success Magazine where they asked their readers to share what was the most important thing they learned in 2020. Their answers will perhaps resonate with many of you as you reflect on a pestiferous period.
Tina Wolfe
