What is Content Marketing and Why It's Important
Consumers are exposed to 4,000 to 10,000 ads each day, with every brand trying harder than the last to stand out from the crowd. Even if you do catch a consumer on a good day and manage to convey your unique, pithy and insightful sales pitch in an eye-catching way, the very first thing that consumer will do is research your store or restaurant elsewhere. Put simply, traditional marketing is dead. It’s hard to gain the attention of customers and even harder to gain their trust. But there is an alternative.
From HubSpot
Don't Skip Halloween Marketing Promotions For Your Business
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending.
Alaina Brandenburger, Activate.com
Adapting To A Changing Workforce
Since Covid-19, the shutdowns, and the subsequent Federal recovery efforts, I’ve been keeping up on the job market, nationally and here in McDowell. And I’m not just reading the news stories and taking note of the job numbers. I’m talking to our members, I’m seeing them struggle to find workers, posting their jobs on our website, and reading their job postings.
Tina Wolfe
A Conversation with Earl B. Hunter, Jr.
In celebration of Black History Month I recently featured Earl on a special event, Celebrating Black Entrepreneurship where his words of wisdom, song, and encouragement left us all feeling empowered and committed to giving our best to each other and the community in which we live and work.
Tina Wolfe
Top 3 Small Business Holiday Marketing Tips for 2020
With Black Friday, Small Business Saturday, and Cyber Monday in November kicking off the holiday shopping season, now is a good time for small businesses to boost sales. This year, 60% of consumers plan to do half or more of their winter holiday shopping at local retailers. Capitalize on this growth opportunity by using the following marketing strategies this holiday season.
Tina Wolfe
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Celebrate National Veterans Small Business Week
Join the Chamber this week in celebrating our heroes during the Small Business Administration's National Veterans Small Business Week. Plus, you can now add a banner to your Chamber directory listing highlighting your service to our country as U.S. Veteran! #VetBiz
Tina Wolfe
Top Ten Social Media Books
Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand how to use it for the success of your business.
Ivana Taylor
Six Steps For Planning a Post-Covid-19 Marketing Recovery
Chris Cavanaugh, founder and partner of the Magellan Strategy Group offers six steps for planning a post-covid-19 marketing recovery.
Chris Cavanaugh of The Megellan Group
9 Easy Ways Small Retailers Can Attract Holiday Shoppers
Americans are ready to spend this holiday season. Deloitte’s 26th annual survey of holiday spending reports that three out of five consumers plan to spend the same or more this year compared to last.
By Rieva Lesonsky, Contributing Writer, SmallBizTrends.com
How To Set Up Your Business At A Holiday Market
Learn why Holiday Pop-Up Markets are a great way to market your business, establish your small business in the community, reach new customers, and make extra sales.
Annie Pilon of Retail Trends
