Top Ten Social Media Books
Although media marketing books can help you understand the objectives of outreach and engagement, social media can be a different beast altogether. You need to specifically get social media books to understand and master this landscape. That is why you will need books about social media in your reading list. Our list of the best social media marketing books will help you better understand how to use it for the success of your business.
Ivana Taylor
Why Creativity is Crucial to Survival in Chaotic Times
We need complexity to navigate complexity. I call this the chewing gum method. You know: what's the best way to remove a wad of chewing gum that you've just stepped into from the bottom of your shoe? More chewing gum! The same goes for navigating complexity. Apply creativity, a complex system, to navigate these complex times.
Natalie Nixon
Six Steps For Planning a Post-Covid-19 Marketing Recovery
Chris Cavanaugh, founder and partner of the Magellan Strategy Group offers six steps for planning a post-covid-19 marketing recovery.
Chris Cavanaugh of The Megellan Group
Optimism Amid Chaos
These are difficult times and the hardest part is waiting for the processes for funding to be worked out. I find myself in a unique position of hearing the frustration on both sides--the businesses and the lending organizations. What I do know is that no one wants businesses to fail, people to go hungry, or people to lose their lease.
Tina Wolfe
Building A Strong Remote Team
When you hear the phrase “building team culture” you might envision lively office parties and team lunches, but with geographically-distributed teams and 70% of the world’s workforce working remotely, culture in the future of work means thinking beyond the physical office. With more companies than ever having to figure out how to implement remote work, having a great relationship with your team is key.
Tina Wolfe
Rise in Business Confidence: 5 Insights From Main Street
According to recent results of the U.S. Chamber of Commerce & MetLife Small Business Index (SBI), a quarterly survey of 1,000 small business owners nationwide,* optimism is at an all-time high. This rise in business confidence points to a rebound in the national outlook and reflects the highest levels yet recorded in this survey's seven quarters, to date. Let's see why and what you can apply to your business.
Tina Wolfe
Farm Visits Increase Farm Profits
It's the beginning of October and the weather doesn't exactly agree with the calendar just yet, but we’re hopeful. Autumn is approaching, and leaf season travelers are coming to escape city life for a little rural R&R. One of the most popular activities visitors look for are unique farm experiences to enhance their mountain escapades. Here in the foothills, there are plenty of rural farm activities from sheep shearing festivals to hayrides, and apple picking. All are wonderful ways to invite the public to
Tina Wolfe
The Audacity of Some Companies
My family and I traveled recently to my hometown for a wedding. The event was a great success and smiling faces pervaded throughout the evening. The travel, however, was a collection of mishaps and missed opportunities by the airline and the car rental company to earn our loyalty and sing their praises. Long story short, one flight was delayed causing me to hit a personal speed record racing through the concourse.
Tina Wolfe
Small Retail Businesses Hire Nearly 40% of All Retail Employees
From a recent research project from SCORE, the data shows that independent retailers are indeed a huge economic engine in local communities. SCORE compiled the latest 2019 retail statistics into an easy-to-understand infographic.
Michael Guta, SmallBiz Trends Magazine
Celebrate National Small Business Week!
You don’t have to leave your home or office to join SBA and the National Small Business Week award winners live from Washington, DC on May 5-6. Watch the awards ceremonies and business workshops on the next wave in digital commerce and social media tips for businesses live on SBA's Facebook page.
Tina Wolfe
